16 Mar 2021 --- SweeGen’s highly soluble and zero-calorie stevia solution Bestevia Rebaudioside B (Reb B) has been granted Generally Recognized As Safe (GRAS) approval in the US market. This distinction from the US Food and Drug Administration (FDA) qualifies the sweetener’s placement in SweeGen’s stevia portfolio, which includes Rebs D, E, I and M. “This GRAS status is a great milestone for food and beverage manufacturers because Bestevia Reb B expands the toolkit for tackling the hurdles of reducing sugar in products, especially in beverages,” says Hadi Omrani, SweeGen’s director of technical and regulatory affairs.