14 Sep 2018 --- By 2025, 100 percent of plastic packaging from soft drinks is to be recyclable with PET bottles containing a minimum of 25 percent recycled content on average – that is the pledge by UNESDA Soft Drinks Europe, which has announced a package of EU-wide ambitions to make the sector’s plastic packaging more sustainable. The ambitions aim to contribute towards building a circular model for plastic packaging by improving its recyclability, recycled content, collection and reuse.