Cargill launches label-friendly potato starches for meat and culinary products
14 Sep 2018 --- Cargill is expanding its portfolio of label-friendly functional native starches with the addition of three potato starches designed for meat, meat alternatives and culinary applications. Designed for mild processing conditions, these starches are claimed to offer superior viscosity and improved sensory experience, without compromising on taste and appearance, according to Cargill and the products will be available worldwide under the SimPure brand. “In today’s marketplace, consumers are scrutinizing product labels like never before,” says Laura Goodbrand, Starch Product Line Manager, Cargill Europe. “Changing consumer preferences highlight the desire for foods made with simple, recognizable ingredients, yet they still expect the same sensory and texture experiences. As we continue to grow our SimPure portfolio, delivering on those competing needs drives our product development efforts.” Designed for use in low-processing conditions, Cargill’s newest SimPure starches offer food developers a range of options for both instant and cook-up applications. Three label-friendly starches for meat, meat alternatives and culinary applications: “As a global leader, we continue to explore and invest in ingredients that help our customers deliver label-friendly products with great taste and texture,” comments Kailee Petersen, Starch Product Line Manager, Cargill North America. “These new SimPure functional starches are proof of this ongoing commitment, and we will continue to expand the SimPure line, adding texturizing solutions that use familiar ingredients to provide the functional, label-friendly options our customers require.” The SimPure native starch portfolio was launched in October 2017 to address consumer demand for label-friendly products. The first tailor-made starch, SimPure 99560, was designed to effectively replace modified starches in frozen meals and slow cooked meats. Earlier this year, Cargill and its Danish potato starch partner, AKV Langholt AmbA, invested in a new potato starch production unit at their Langholt facility in Denmark which was officially inaugurated on the August 24. The new SimPure products have been produced at this state-of-the-art processing facility, with more products in development, according to Cargill. FoodIngredientsFirst has reached out to Cargill for further details. To contact our editorial team please email us at editorial@cnsmedia.com 
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