14 Jun 2019 --- Product substitution and repositioning, such as the use of a “Brand Britain” marketing approach will be key platforms for UK companies to survive and thrive in a post-Brexit environment. But there is generally little room for optimism on the UK’s impending October 31 departure from the EU, with the candidates for the Conservative Party leadership [who will also be named the next UK prime minister] hardly inspiring confidence for the heavily exposed food & beverage industry. This is according to John Stapleton, an advisor, investor and mentor in a number of early-stage growth businesses.