Superior dairy: “Pastureland” guarantee highlights Dairygold Food Ingredients grass-fed milk attributes

04 Sep 2019 --- Dairygold Food Ingredients has launched Pastureland – Dairygold’s guarantee that its suppliers’ milk is sourced from grass-fed cows who graze naturally on nutrient-rich pastures across the Golden Valleys of Ireland. The Pastureland brand will be rolled out across all Dairygold Food Ingredients’ products, from dairy powders to cheeses in the coming months.

“There are many noteworthy elements to Dairygold’s superior supply chain, from the uniqueness of our location, the welfare of our cows and the nutrient-rich dairy ingredients they produce. Pastureland is our guarantee that our grass-fed milk is of the highest quality, is sustainable and naturally nourishing,” says a Dairygold Food Ingredients statement.

Dairygold is situated in the pasturelands of Ireland’s fertile Golden Valleys where the temperate climate, provides 150 days of rainfall annually, creating an ideal environment for nutrient-rich grass production.

It is also a founding member of Bord Bia’s (The Irish Food Board’s) Origin Green and through the Sustainable Dairy Assurance Scheme its member data shows that cows graze outdoors for up to 270 days on a diet of grass and white clover. Their nutrient-rich diet on open pastures, 97 percent grass-based, leads to “happy healthy cows” and “they produce the highest quality natural milk in the world,” notes Dairygold.

The pasturelands across the Golden Valleys have been cultivated on family-run farms for more than 150 years and coupled with best practice animal welfare, Dairygold’s pasture-based production system is one of the most sustainable in the world.

Pasture fed cows produce milk of superior quality that has scientifically proven health benefits. Studies have also shown that consumers prefer the taste, texture and appearance of Dairygold’s grass-fed dairy ingredients, notes the company.

These ingredients are used in Infant Milk Formula, milk powders, cheese and confectionary products.

“Our customers demand the highest standards in food traceability, sustainability and milk quality from their dairy ingredients suppliers. Dairygold Food Ingredients is well placed to meet these demands ensuring our preferred supplier status for natural grass- fed dairy ingredients,” continues the statement. 

“The Pastureland guarantee represents our unique selling position at the very highest level in the dairy ingredients industry and is vitally important to our brand. It acts as a signature, an identifier and a mark of quality. It is and should always be, the most consistent component in our communications.”

Edited by Gaynor Selby

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