11 Feb 2022 --- Super Bowl Sunday is set to drive consumption of traditional snacks, alcohol and meat further than ever before, according to researchers. Following last year’s game day COVID-19 lockdown, which saw a rise in F&B gorging, 2022 will see an even greater boom as bars and restaurants reopen and consumers celebrate their newfound freedom. Super Bowl LVI, which will see the Los Angeles Rams face the Cincinnati Bengals, will draw a typical audience of around 100 million viewers, according to Sports Media Watch.
