26 Oct 2016 --- Campaign group Action on Sugar is calling on manufacturers to reformulate products that appeal to kids, drastically cut sugar levels so Britain can become a world leader in sugar reduction and stave off the obesity crisis which is facing the UK population and over-burdening health services. The watchdog is urging companies to support Public Health England’s voluntary reformulation program to fight childhood obesity and do more to reach the government’s target of a 20 percent reduction in sugar by 2020.