Stranger & Stranger Creates Occasion-Led Wine Bottle Wraps

They wrapped the bottle in paper covered with recipes, pictures and stuff relating to whatever that occasion might be.

21 Sep 2012 --- Instead of putting more wines on the shelf with a label, grape variety and country on it, we thought about why someone might be buying that particular wine. Then we wrapped the bottle in paper covered with recipes, pictures and stuff relating to whatever that occasion might be.

There’s Bewitched, Curious Beasts, Candells, Schucks and Fuchsia, ranging from $12 to $50. And there’s more to come. The wines are brilliantly made by Virginia Lambrix at Sonoma-based Truett-Hurst. Safeway has just launched them, calling the range the most exciting thing to hit their shelves for years. The coverage in the US has gone nuts, properly nuts.

The wraps are 100% FSC certified, recyclable, re-useable and tear-resistant.