Stowford Press Launches ‘Effortlessly Refreshing’ Campaign
1 Jun 2015---Westons Stowford Press Cider is unveiling a new above-the-line creative campaign that aims to reinforce the brand’s premium credentials and its ‘true British character’.
The Effortlessly Refreshing campaign launches this week as part of a £2.5m investment into the brand this year and will roll out from this week. Designed by creative marketing agency HRG, the advertising campaign incorporates a range of four creatives aimed at reinforcing the premium position of the brand while also highlighting its British heritage.
Sally McKinnon, Stowford Press senior brand manager, says: “We are extremely excited to be launching our new Effortlessly Refreshing campaign, which perfectly captures the spirit of Westons Cider and our commitment to continue to provide UK consumers with authentic cider that is not only truly refreshing but also tastes great. Forming part of a £2.5m investment behind the brand, the campaign will form the backbone of our 2015 advertising campaign.
The brand’s advertising campaign, which goes live in June, represents Stowford Press’ largest ever investment in outdoor media. The campaign includes 6, 48 and 96-sheet advertising sites, as well as a heavyweight London Underground cross-track advertising campaign around the Ashes.
The Effortlessly Refreshing campaign will also roll out throughout all the major supermarkets this month, including car park advertising and in-store PoS material such as shelf-barkers and shelf fins.
The launch of the new creative campaign will be supported in on-trade outlets with new premium branded glassware which will be available in both pint and half-pint sizes from the end of June. The new glassware has been designed to fit perfectly with the font badge design and the reverse includes the brand story, to build drinker engagement.
Meanwhile the brand will continue to be the Official Cider of England Cricket with the partnership being promoted by a new social media campaign which launches ahead of the Ashes. The ‘Message on a Bottle’ campaign will drive consumer awareness of both the brand and its association as the Official Cider of England Cricket. This campaign consists of a Facebook app which is being hosted on the Stowford Press page and invites consumers to ‘Name the England Cricket Player’ based on a picture clue. The top performing players will be given the opportunity to win tickets to the Ashes.
Westons Cider is now run by the fourth generation of the Weston family, which has been producing traditional English cider in the Herefordshire village of Much Marcle since 1880. Westons makes a broad range of ciders for the premium cider sector with its other key brand groups including Wyld Wood, Henry Westons and Old Rosie. In February, Westons launched the UK’s first craft cider in a can, Caple Rd Cider.
