15 Jan 2021 --- Europe’s plant-based industry leaders are hitting back at a proposed amendment to a ban that would extend restrictions of the “imitation or evocation” of dairy products in milk alternatives.In addition to banning factual disclaimers, such as “does not contain milk,” the broad description of the pending reform suggests it could further prohibit the use of any dairy-free F&B packaging resembling that of milk products, such as yogurt pots, or similar advertising. In response, Oatly, ProVeg International and Upfield have formed a coalition that is petitioning members of industry and the public to help prevent Amendment 171 from being enacted.
