Stonegate Pub Co Adds Rekorderlig Peach & Apricot

25 Apr 2013 --- Premium Swedish cider Rekorderlig has launched its latest flavour, peach & apricot exclusively to the UK on-trade through Stonegate Pub Company.

The listing increases the availability of the premium Swedish cider which is enjoying exceptional growth in the UK and overseas. Four of the top ten fastest selling packaged cider products in on-trade are Rekorderlig variants: winter cider; wild berries; strawberry & lime; and pear.

Miles Selby, head of purchasing at Stonegate said: “We’re delighted to be offering another exclusive to our customers in the form of peach & apricot Rekorderlig – it gives our pubs and bars a point of difference.

In the past 12 months Rekorderlig has trebled in size, now holding 12% value share of the UK packaged cider category. In the same period, Sweden’s premium cider brand has contributed more than a third of all category volume and value growth.