Stella Artois 4% Targets “Everyday Lager” Sector
While Inbev will not say how much it is spending on marketing support it is 'substantial' and it will break in October just before the new line is put into the on-trade.
26/06/08 Its premium packaging and premium positioning will see a 4x440ml pack retailing at £3.49 – a premium of 10% on other brands.
This compares with £3.99 for the original 5.2% ABV brew.
While Inbev will not say how much it is spending on marketing support it is 'substantial' and it will break in October just before the new line is put into the on-trade.
Upcoming webinars
Oat-Standing Ingredients - Showcasing Irish Grain Through Innovation
Tirlán Ingredients
2027 Food Safety Risks for Quality & Compliance Leaders
FoodChain ID
Formulating for function: Developing benefit-led beverages with natural colours, botanicals, and flavours
Givaudan Sense Colour
