Steel Reserve Alloy Series Serves Up New Spiked Punch

02 Oct 2014 --- MillerCoors announced the launch of Steel Reserve Alloy Series Spiked Punch.

Spiked Punch is the second installment in the popular Steel Reserve Alloy Series – an affordable product line of flavored malt beverages (FMBs) for those seeking to "mix it up" with flavorful alternatives to traditional beer offerings. At eight percent alcohol by volume (ABV), Spiked Punch serves up a perfect blend of cherry, orange and strawberry flavors.

FMB demand has climbed over 21 percent since last year. Data shows that there is potential for the FMB category to grow even larger, as more than one third of people who are interested in higher-ABV FMBs find the price tag to be too steep. Steel Reserve Alloy Series offers value-seeking consumers a beverage that they can actually afford. The introduction of Spiked Punch brings more variety into the Steel Reserve brand family and extends its reach with consumers.

"It has been incredible to witness the success of Steel Reserve Alloy Series BLK Berry since its debut in 2013," said Malini Patel, MillerCoors Brand Marketing Director of Economy Portfolio. "A year after its launch, BLK Berry continues seeing distribution gains while maintaining strong consumer pull. Furthermore, Steel Reserve Alloy Series' volume has been highly incremental to both MillerCoors and the overall beer category, sourcing over 45 percent of its volume from wine and spirits."

In Spiked Punch's packaging, Steel Reserve fans will recognize the familiar "211" and shield iconography, but with a colorful twist to appeal to consumers looking for flavors. The magenta color of the can provides a glimpse of the bold flavor they can expect when enjoying the product.

Steel Reserve Alloy Series BLK Berry and Spiked Punch are available in convenience stores and other retail outlets. Each flavor can be found in distinctly-colored 24-ounce and 16-ounce cans.