Splenda Brown Sugar Blend Set to Hit UK Stores

A versatile product, Splenda Brown Sugar Blend is easy to use and can be used anywhere you would normally use brown sugar – it is ideal for cooking and baking, on top of porridge and other cereals or with your coffee.

13/06/08 Splenda Brown Sugar Blend is a category first, combining the benefits of regular Splenda Granulated with all the taste, texture, and aroma of brown sugar.

Splenda Brown Sugar Blend is the perfect alternative for people looking for the advantages of brown sugar but with only half of the calories.

A versatile product, Splenda Brown Sugar Blend is easy to use and can be used anywhere you would normally use brown sugar – it is ideal for cooking and baking, on top of porridge and other cereals or with your coffee.

Splenda is loved by the British public and is now offering a new product in the range, which offers all the benefits of sweeteners to an even wider audience.

Splenda Brown Sugar Blend is the latest addition to the range which already includes Splenda Granulated, Café Sticks and Tablets.

The new product was recently received with great success in the States: Splenda Brown Sugar Blend now has a 7.5% share in the brown sugar category, and in a market which is currently worth $24 million, Splenda Brown Sugar Blend is now worth $1.8 million.

Abigail Storms of Splenda says: “We are delighted to be able to bring to our consumers a completely new product for the sweetener market. Not only does Splenda Brown Sugar Blend have all the benefits of brown sugar with half the calories, but the fact that it can be used in baking too makes it a must-have for any food lovers.”

Splenda Brown Sugar Blend will be sold exclusively in Waitrose from 16th June 2008, and will be rolled out across all good retailers shortly after. Pack size is 454g (equivalent to 980g sugar), and costs £2.99.