25 Feb 2019 --- The trend towards veganism and the progression in plant-based ready meals innovation in Europe continues to gather pace, alongside the growing movement towards more ethical and sustainable lifestyles. Consumers are increasingly demanding clean label products as they search for trust and transparency. Sustainability and ethics are becoming pillars of trust under the clean label umbrella. This means that clean label status extends throughout the supply chain and many eating occasions. Ultimately, consumers want food that tastes good and is also good for the planet, according to Kerry.
