12 Dec 2016 --- As the thinking around free from food products moves away from medical necessity into the mainstream and the growth of personalized nutrition picks up pace, manufacturers are creating better tailored products for specific sub-categories of individuals. In addition, more consumers are experimenting with free from products and specific diets like paleo and low FODMAP are strengthening the category. Going into 2017 the growth in free from foods is likely to continue, although at what pace? Will the hunger for healthier products continue to push this already sizeable segment?