SourceOne and American River Nutrition in joint venture
American River Nutrition hold multiple patents and patents pending for the DeltaGold annatto extract, the most important and powerful natural vitamin E isomer for cholesterol reduction, healthy triglyceride levels, antioxidant activity and more.
Jesse Lopez, founder, president and CEO of SourceOne, comments, “This relationship between Dr. Barrie Tan and his patented annatto extract ingredient is highly complementary to our patented Sytrinol product and patent-pending Sytrinol and plant sterol combination. The marketplace is demanding a more balanced natural vitamin E and this partnership enables us to deliver to our customers an appropriate spectrum natural vitamin E that reflects the nutrient profile found in the foods we consume.”
Lopez notes that the addition of the patented annatto tocotrienol to SourceOne’s portfolio of cardiovascular wellness compounds elevates the company’s strategic market positioning in the heart health category. In addition to Sytrinol and Sytrinol-plant sterols, SourceOne is also the exclusive marketing partner for the Ginnovay line of IP, non-GMO natural vitamin E products that includes palm tocotrienols, gamma tocopherols, rice tocotrienols and plant sterols.
“Cardiovascular wellness continues to be one of the top concerns among the populace,” Lopez states. “The nutraceuticals industry must continue to respond with evolutionary formulas that provide efficacy and safety and that reflect the considerable and fast-paced scientific research on these compounds. We are very proud to be able to work with Dr. Tan, as he is renowned in the industry as an expert in tocotrienols and carotenoids.”