23 Apr 2019 --- Over the years, consumers have increasingly demanded reduced-sugar foods and beverages which taste good. As a result, sugar reformulation has been top-of-mind for many key players in the sugar and natural sweetener space. Often seen in the food industry as the “bad guy” – sugar has taken some stick in recent years, but it does offer more than taste, and when removed, can be challenging for the end-product. With health on the tip of the tongue of many consumers, there has been an abundance of new natural ingredients and sweeteners hoping to compete in the sweetening stakes.