Soiken, Hakuhodo to create JV
The joint venture would conduct PNS studies and marketing research for food for specified health use.
22/12/05 Soiken has agreed with Hakuhodo, a wholly owned subsidiary of Hakuhodo DY Holdings, to establish a joint venture company for post-marketing surveillance (PMS) studies and marketing research for food for specified health use (FOSHU).
To be established with a capitalization of 200 million yen ($1.7 mil) on January 17, the new company, Evidence Lab, will create a special website to provide useful information on FOSHU, including results of PMS studies and information on the effectiveness and safety of FOSHU.
Soiken will own 60% of the new company, while Hakuhodo and other parties will have 33.4% and 6.6% stakes, respectively. The new company will be fully operational beginning in February 2006.
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