Snapple's New Antioxidant Water and LYTeWater Take Hydration to the Next Level

07/11/07 As more people look for beverages that offer a one-two punch, Snapple's introduction of Antioxidant Water and LYTeWater takes drinking water to the next level.

The Antioxidant Water product line offers a smart solution that improves energy, helps restore the body and supports a healthy immune system for consumers who are actively taking steps to incorporate healthier behaviors into their everyday routine. For those looking to add a healthier boost to their traditional bottled water, the zero calorie Snapple LYTeWater line is enhanced with electrolytes and minerals.

"We know that consumers are looking for healthier options that include antioxidants, vitamins and electrolytes when choosing beverages," said Bryan Mazur, vice president and general manager of Snapple. "The launch of Antioxidant Water and LYTeWater provides consumers with nutrient-packed, great tasting alternatives to traditional bottled water."

Snapple Antioxidant Water features seven unique flavors inspired by nature's "superfruits," including pomegranates and acai berries. The antioxidants, vitamins and electrolytes in each flavor provide one of four distinct benefits for the body:

-- The Power to PROTECT: Vitamins A and E, electrolytes and a complete dose of Vitamin C help protect the body against free radicals. Available in Tropical Mango and Orange Starfruit flavors.
-- The Power to DEFY: Vitamins A and E, Grape Seed Extract, plus electrolytes assist in refreshing the body and mind.  Available in Raspberry Acerola and Grape Pomegranate flavors.
-- The Power to AWAKEN: Vitamins A, E and B, Caffeine, Guarana, Ginseng and Ribose, plus electrolytes will awaken your senses.  Available in Strawberry Acai and Dragonfruit flavors.
-- The Power to RESTORE: Vitamins A and E, plus a double dose of electrolytes assist in restoring the body after any endurance and strength activity.  Available in Agave Melon flavor.

The LYTeWater introduction complements the Snapple Antioxidant Water line, a mineral enhanced water with electrolytes from magnesium, manganese, calcium and zinc for premium hydration.