Snapple Squeezes Tropical Flavors and 'Good for You' Benefits into New Line of Super Premium Juice Drinks

30/10/07 Snapple, Made from the best stuff on Earth, announces a new line of "Good For You" juice drinks that boast unique fruit flavor combinations from super fruits including all-natural ingredients with added vitamins, and low-calorie varieties. The invigorating taste of the Snapple Super Premium Juice Drinks will transport your taste buds to a tropical paradise.

"Our new Super Premium Juice Drinks will contribute to a healthy immune system and provide the metabolism boosting benefits consumers look for, complete with plenty of the great taste that they expect from Snapple," said Bryan Mazur, vice president and general manager of Snapple for Cadbury Schweppes Americas Beverages. "The exciting flavor combinations of the new Snapple Super Premium Juice Drinks include all-natural ingredients with added vitamins, and low-calorie options provide even more choices for Snapple enthusiasts."

Snapple Super Premium Juice Drinks offer consumers the benefits they want in a unique variety with real fruit juice and all natural flavors. The new line has varieties that boost metabolism and contain vitamins to benefit the immune system. The Snapple Super Premium Juice Drinks is available in four distinctive and tempting "Good for You" flavors - the Goji Punch and Peach Mangosteen, and the low-calorie Noni Berry and Kiwi Pear.

The Goji Punch, created from the delicious flavor of Goji berry originally found in the Himalayas, is packed with Vitamin A and antioxidant Vitamin E. The fragrant and tropical Peach Mangosteen flavor is derived from the 'Queen of Fruits' and supports a healthy immune system with Vitamin A and antioxidant Vitamins C and E. Low-calorie Noni Berry, derived from the flavors of exotic Polynesian fruit, and low-calorie Kiwi Pear flavor will boost both your metabolism and your mood with caffeine and the antioxidant EGCG, and at just 10 calories per serving-now that's refreshing!

Already the number one Super Premium Tea brand, Snapple owns a 71 percent market share of the Super Premium Tea segment and is responsible for 96 percent of the growth that the category experienced in 2007 (up 168 percent overall). The launch of Snapple Juice Drinks marks the company's first offering in the Super Premium Juice category, which is up 14 percent since last year.

Available in tall, slim 17.5 oz bottles, Snapple Super Premium Juice Drinks can be found in major retail, grocery and convenience stores nationwide at a suggested retail price of $1.39.