Smart Energy Enterprises Launches SmartPower Energy Drink that Eliminates Caffeine’s Negative Side Effects
Caffeine is the world's most popular legal stimulant, with an estimated 80-90% of American adults ingesting it in some form daily.
28/03/07 Amid increasing concerns about the high-levels of caffeine in the 4 billion dollar market of "energy drinks," Smart Energy Enterprises Inc. announced the launch of a pair of new SmartPower "smart" energy drinks with special ingredients that change the way the central nervous system processes caffeine, virtually eliminating its negative side effects.
"The idea for the SmartPower formula is based on basic medical principles," says Stanford trained physician Dr. Arash M. Padidar. "When a medicine has negative side effects, we sometimes prescribe additional medicines to counteract those side effects. SmartPower treats caffeine like a medicine and adds additional ingredients to take away the jitters and the crash caffeine often causes."
Caffeine is the world's most popular legal stimulant, with an estimated 80-90% of American adults ingesting it in some form daily. "People want the energy from the caffeine in energy drinks, and think they just have to put up with the jittery feelings and the crash they experience when it wears off," says Mark Michael Lewis, CEO of Smart Energy Enterprises Inc. "Our SmartPower formula enhances the positive experience and counteracts the negative side effects of caffeine. It just feels better, both while the drink is active, and when the caffeine wears off."
