Skinny Nutritional Corp. Continues to Strengthen Southern California Distribution With Agreement With Trent Beverages

Skinny Nutritional Corp. and Trent Beverages are both excited to continue the expansion efforts throughout Southern California by securing new accounts, and participation in joint promotions through retail outlets.

Aug 29 2011 --- Skinny Nutritional Corp., the maker of Skinny Water and a leader in the zero-calorie enhanced water category, announced that is has entered into a distribution agreement with Trent Beverages. As a result of this agreement, the Company's line of Skinny Water zero-calorie enhanced beverages will be distributed by Trent Beverages in the Southern California counties of Kern, Riverside, Imperial, and San Bernardino -- the largest county in the United States. Trent Beverages currently distributes national brands such as Hint Water, Pop Chips, Nestle, Gleukos, Marley Relaxing Beverages, and Xing Tea, to name a few. This addition will help meet the rapidly increasing demand for Skinny Water in Southern California, as well as introduce Skinny Water to thousands of new accounts.  Skinny Water is now available in over 14,600 retail chain locations nationwide.

Headquartered in Palm Desert, Ca, Trent Beverages possesses over 100 years of combined experience across the country with emphasis on building boutique brands from the ground up. Highly selective, they specialize in distributing Premium functional brands that promote healthy lifestyles. With warehouses located in Palm Desert, Riverside, and Bakersfield, Trent Beverages is well poised to service current and future Skinny Water accounts in the Southern California area.

Bruce Trent, President of Trent Beverages, stated: "We are very excited to be partnering with The Skinny Water Company. It's taken them a while to get out to the West Coast, but it looks like it is going to prove to be worth the wait. Their marketing support and their chain authorizations thus far has been fantastic and we look forward to seeing what they come up with next."

Skinny Nutritional Corp. and Trent Beverages are both excited to continue the expansion efforts throughout Southern California by securing new accounts, and participation in joint promotions through retail outlets.

The Skinny Water lineup features eight great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its 'Sport' line: Blue Raspberry (Fit), Pink Berry Citrus (Power), Kiwi Lime (Active) and Goji Black Cherry (Shape). Every bottle of Skinny Water has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.