Skinny Nutritional Corp Announces Agreement with Anheuser-Busch to Distribute Skinny Water Through Earl Gaudio & Son Illinois
The agreement reflects Skinny Nutritional's response to consumer demand for Skinny Water , which follows Skinny Water's successful launch through a major National retailer.
27/09/07 Skinny Nutritional Corp. announced the company has entered an agreement with Earl Gaudio & Son (Danville, IL.), an Anheuser-Busch distributor, who will begin distributing Skinny Water in parts of southern Illinois. Skinny Nutritional's appetite-suppressing flavored fitness water, Skinny Water , will be hitting non-alcoholic and beer retailers, bars, and restaurant shelves in Illinois starting. The agreement reflects Skinny Nutritional's response to consumer demand for Skinny Water , which follows Skinny Water's successful launch through a major National retailer.
"Working with Earl Gaudio & Son marks an important milestone for Skinny," said Don McDonald, President and CEO of Skinny Nutritional. "This is the first of many relationships that we anticipate with beer distributors across the country. It is a strategic move for Skinny's distribution, because beer distributors are increasingly looking to leverage the growing health and wellness industry, and ship more non-alcoholic premium products. Skinny Water is an ideal product for any distributor looking to expand their market."
A Georgetown University Medical Center study found that drinking Skinny Water helps dieters lose three times more weight than diet and exercise alone. The study revealed Super CitriMax and ChromeMate, Skinny Water's two active ingredients, are proven to curb hunger and maintain healthy blood sugar levels and normal metabolism.
Skinny Water contains the fewest calories of any popular enhanced beverages. Dieters are recommended to drink three bottles of Skinny Water each day, 30 to 60 minutes before each meal, to help feel full and eat less. Skinny is available in three fruity flavors-raspberry, lemon, and peach. When consuming three bottles daily, Skinny Water provides almost 50 percent of the U.S. Recommended Daily Intake of calcium, and 27 percent of the U.S. Recommended Daily Intake of potassium in each 16.9 oz. bottle.
"The category of functional waters and wellness beverages is rapidly growing as consumers become more focused on better health practices," says Eric Gaudio, General Manager of Earl Gaudio & Son. "Offering Skinny Water is a great way to meet consumer demand, and attract new customers who are concerned about health and fitness. Anyone with an active lifestyle and a focus on fitness will be attracted to Skinny Water, and we'll be the ones to supply it."
