Shelf Packaging Reduces Volume by 40%

STI’s in-store, easy to use, “Duo-Break” packaging also reduces transport volume dramatically.

21/01/08 After the success of the Magic Fruits Beauty Snack in Austria, STI’s packaging and display solutions are supporting the October launch of the product on the German market. This product is impressive, not just because of its innovative product ideas, but also for its remarkable packaging.

The ‘waisted’ shape of the box, highlighted by the colouring, shows at a glance the product is a healthy food. When correctly positioned on a shelf or display unit, the impression of quality is highlighted by having a direct line of sight to the product.

STI’s in-store, easy to use, “Duo-Break” packaging also reduces transport volume dramatically.

To get best use of the pallet space when promoting Duo-Break, the products are packed end-to-end and finally bound together with a Wrap-Around. The Wrap-Around can be opened in store by bending it apart. The insert can be removed with the pull of a hand, leaving two attractive trays that can be placed directly onto the shelves. This special construction allows two product lines, with different tastes, to be displayed on one shelving unit. The trays have been designed to allow all the flavours to be displayed.

Display Placement Integral to Package Design

Another attraction of the Shelf-Ready-Trays is that the display stand can be easily assembled. The shape of the packet provides optimal recognition at the POS, while the self-supporting construction underlines the lightness of the product and makes it accessible.