Sente partners with Griffith Foods, Yıldız and Ingredion on health and wellness start-up program

28 Apr 2021 --- Sente Foundry has launched FoodTech: Health & Wellness start-up program in partnership with Griffith Foods, Yıldız Holding and Ingredion. The companies will seek international start-ups for investments and pilot opportunities in a year-long program with a rolling admission process.

Sente’s FoodTech: Health & Wellness program brings companies from across the food value chain – from agricultural raw materials to food ingredients companies – to major global food brands through the retail and e-commerce companies that serve consumers. 

Participating start-ups interact with these companies’ subject matter experts, including product development, food scientists, production and packaging engineers, marketing and branding experts, merchandising and retail operations.

A structured process
The program features an intense set of activities to analyze and evaluate participating start-ups, connect them with projects within the ingredients, snacks and “new health” food initiatives. 

Sente is looking for visionaries developing brands and technologies that help make more healthy and sustainable choices.Start-ups will work with the Sente, Yıldız, Ingredion and Griffith teams using a structured process that better prepares them to attract serious investors and customers and places them in a fast-moving, talented ecosystem of food tech entrepreneurs. 

Selected start-ups will have access to global food companies, full capabilities and reach to help them scale their development, manufacturing, distribution and digital resources while also getting investment from its corporate venture capital branch.

As part of the FoodTech program, Sente and its partners will host an online FoodTech Summit this summer. 

This event is open to anyone interested in start-ups and experts in the FoodTech industry. Selected start-ups will present at the Summit as part of the program. 

Start-ups interested in participating should be early-stage with novel ingredients, food products, packaging, processing technologies, and new experiences that cater to rapidly evolving consumer needs and desires.

Specifically, Sente is looking for entrepreneurs developing brands and technologies that help people eat healthier and make more healthy and sustainable choices when eating. 

An ecosystem with purpose
“Griffith Foods is focused on expanding our partner ecosystem to deliver on our purpose,” says Jim Thorne, president of Nourish Ventures and senior vice president of partnerships and strategy at Griffith Foods. 

“We understand the urgency of helping our consumers gain access to delicious, nutritious and sustainable foods and recognize that an ecosystem of like-minded partners is needed to ensure that we have visibility to the vast array of FoodTech innovation happening globally,” he outlines. 

“We are confident that being part of Sente’s program will give us the global awareness required to accelerate the future of food.” 

Edited by Elizabeth Green