Sensient Flavors Launches New Gum and Confectionery Flavor Twists

18 Feb 2016 --- Sensient Flavors are enabling manufacturers to set novel impulses on the gum and sugar-based confectionery markets with a new range of natural flavors. Inspired by the company’s proprietary “Trends to Taste” analysis, which pinpoints the latest culinary trends on both a global and a local scale, a range of uniquely inspiring flavours have come to life.

With a focus on exciting pairings such as fresh kiwi and creamy coconut or pineapple and passion-fruit, the mouth-watering flavours can be used to appeal to the palates and expectations of consumers of all ages. The new portfolio comprises a range for use in all sugar-based confectionery as well as chewing gums.

Combining high quality raw materials, the latest technology and in-depth flavouring know-how, the experts for sweet flavours based at Sensient Flavors in Milton Keynes, UK, have created a range of unique flavour combinations. To meet the increasing demand for taste sensations beyond the ordinary, the range offers novel taste experiences: while the combination of green tea and orange liqueur flavours delivers a sophisticated chewing gum experience for adults, children will be more drawn to the tropical blend of watermelon and coconut. The new range also offers more familiar taste profiles and when developing these, Sensient’s designers have focused on exotic raw materials that are a step above the ordinary. For example, the citrus fruit Calamansi, a hybrid of mandarin and kumquat, captures sweet and refreshing orange and zesty lemon notes.

“We have seen a big shift in consumer expectations when it comes to confectionery. The days when this category was not dominated by health concerns are long gone and demand for natural and functional ingredients is rising. Manufacturers who respond to this trend will deliver promising products that address a wider audience. With our on trend-flavourings and holistic solutions, confectionery that offers the highest indulgence as well as Clean Label and even added value in terms of health are made possible by Sensient’s advanced technology portfolio”, says Simon Daw, Director of Marketing, Sensient Sweet Flavors Europe.

In order to redefine confectionery flavours in a multitude of ways, Sensient has a comprehensive ingredients portfolio to hand. So, the trend for texture pairing can, for example, be met by embedding inclusions and sauces that elicit multisensory experiences. When aiming for low calorie candies and chewing gums with calorie reduction claims, Sensient’s sophisticated APSS (All-Purpose Sweet Solutions) range can be used to reduce or replace sugar entirely, while still maintaining the desired sensory impact. APSS also masks off-tastes, which can arise when using functional ingredients and alternative sweeteners. Working together with the Sensient Colors business unit, flavourings and vibrant colours can be adjusted perfectly to achieve products that capture the imagination in all senses.