12 Oct 2015 --- Dewar's, the world's most awarded blended Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of Dewar's Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product. National Brand Ambassador Gabriel Cardarella leads viewers through the blustery Scottish highlands to follow the scratching and charring process involved in the creation of Dewar's Scratched Cask. To enhance the experience, Dewar's will offer customized virtual reality viewers at select retailers across the country as well as shipping directly to consumers– through social media and the website. This allows consumers to feel as if they are in Scotland experiencing the process.
