Innovative Beverages from Finland Showcased at the Anuga Drinks Fair

12 Oct 2015 --- As the leader in innovation in the Finnish beverage industry, Hartwall is known for novel introductions to the drinks category. Hartwall’s portfolio includes beers, ciders and long drinks, bottled waters, soft drinks, juices and specialty drinks, and Hartwall is proud to present four of its most beloved products to an international audience at the Anuga Drinks Fair.

“We are excited to be showcasing some of our crown jewels to the wide audience of the fair. Hopefully we can impress the international market in the same way we have continued to enchant the Finns throughout the years,” says Hartwall’s Export Director Matti Ristola. You can find Hartwall at the Food from Finland department at Anuga Drinks Fair, in hall 7.1, stand G078.

Hartwall Original Long Drink has a story to tell

The first cocktail in a bottle was created to meet the demands of the surge of tourists arriving in Finland for the 1952 Helsinki Summer Olympics. Right away Original Long Drink found its way in to the hearts of Finns and visitors alike. The gin and grapefruit based drink has since steadily held the place of the most sold product of Finnish alcohol retail stores, and the long-standing demand outside of Finland for the distinctly authentic Finnish product was finally answered with the product becoming available in Sweden in April this year, and in the Netherlands and Belgium in May. Riding on the coattails of the European gin fever, sales have been rocketing.

To this day, this refreshingly sophisticated and tasty Finnish national drink holds true to its heritage as the first bottled cocktail in the world, and is a prime example of Hartwall’s mission as an industry pioneer. Original Long Drink is still manufactured with the exact ground-breaking recipe that made it widely popular over 60 years ago, using flavor from real grapefruit and premium, handcrafted gin made from natural ingredients such as juniper berries, coriander seeds, angelica root, and bitter orange peel to achieve the refreshing qualities that cater to a seasoned taste.

Lapin Kulta pays respect to Finnish nature and the Reinheitsgebot

As one of the largest beer brands on the Finnish market, Lapin Kulta shows its appreciation for the pristine Finnish nature with its simple ingredients resulting in a balanced and refreshing taste. Made only from water, malted barley, and hops, Lapin Kulta is actually the only major beer from Finland manufactured without starch, meaning it would pass the age-old German Reinheitsgebot. This is how Hartwall ensures that consumers of Lapin Kulta, both Finnish and international, are only served beer of the highest quality.

Upcider provides uplifting moments

As a global trend, cider is the fastest-growing alcoholic drink category, and new cider flavors are diverging and broadening consumption occasions offering year-round drinking options. Upcider, with its genuine, fresh Scandinavian style ciders, is the leading brand on the Finnish cider market, popular among both men and women.

Experimentation with new flavors is a global trend, with more traditional cider markets entering the flavored market. Upcider’s natural and authentically Scandinavian style flavors create a distinctly refreshing taste, promising genuine moments that create the best memories.

Novelle Plus waters offer wellbeing

Hartwall Novelle Plus waters are a continuation of the history of Finnish water that began with Hartwall Vichy, a brand that is celebrating its 180th anniversary next year. The story of Hartwall began when in 1836 Victor Hartwall opened up the first mineral water plant in the Nordics, and is now known as one of the biggest success stories of the Finnish food industry. The clean, fresh water comes straight from the groundwater of the Salpausselkä ridge.

Novelle Plus waters with their added vitamins and minerals are a part of the lifestyle of healthy Finns. The product family features five products: Hartwall Novelle Plus Multi B+C, Hartwall Novelle Plus C+E, Hartwall Novelle Plus Magnesium +C and Hartwall Novelle Plus Zinc +E as well as Hartwall Novelle Plus Calcium.