SCA Packaging to Unveil Industry-First Innovation at EasyFairs

SCA Packaging, a leading European provider of customer-specific packaging solutions, will be exhibiting the latest dynamic retail-ready packaging and merchandising at the easyFairs Packaging Innovations 2011 event.

3/7/2011 --- The latest innovations developed by the SCA Innovation Centre in Brussels will be showcased on an impressive 8x6 stand including an industry-first future generation merchandising and display system which will be unveiled on the opening day of the exhibition.

Four dynamic shelf-ready packaging solutions dubbed ‘The Break Through’, ‘The Push up’, ‘The Lift Up’ and ‘The Find Out ‘ will also  be on show for visitors to see and interact with.

The stand will be SCA Packaging’s biggest presence at an exhibition this year and all aspects of the newly rebranded business will be promoted, including Branded Packaging, Display and Contract Packing.

Craig Carrington, Marketing Manager comments:
“We’re delighted to be unveiling our exciting innovations at easyFairs Packaging Innovations 2011. Our industry-first future generation merchandising and display system, which will be unveiled at the show, is an example of SCA’s commitment to being on the leading-edge of innovation. It is also the very first time we’ve showcased advances from the SCA Innovation centre to the public.

“The innovations will be on show for the full two days (16th-17th February) and we encourage people to come to the stand to interact with the new designs – use them, touch them, ask questions and discover our exciting plans for 2011.”