San Diego Winery Uses Crowd Funding – Kickstarter To Launch New Wine Brand

22 Jan 2013 --- California Fruit Wine, the trendsetting winery in North San Diego, announced the start of their Kickstarter campaign to raise funds, increase awareness of their winery, and launch their new “Fre-Be” Fruit Wine Brand (Friends With Benefits).

Just a few days into the Kickstarter campaign, California Fruit Wine is well on the way to breaking the all-time record for backers in a KickStarter Food Category!

Why is this happening in San Diego? San Diego is in the forefront of a craft beverage renaissance. New breweries are popping up all the time, each with their own style, each given to experimentation, each embracing innovation. And they are popular for good reason - San Diegans love to try new things. San Diegans are also exceptionally sophisticated consumers preferring craft to commercial.

“Our mission is to change the wine world by creating innovative and well-balanced wines that are easy to understand and exciting to share,” says Brian Haghighi, Co-Founder of California Fruit Wine. “We’ve been growing the winery for over three years now, so we have a lot to show for it.  It’s taken a lot of work and required immense dedication. Over the last three years we have poured wine at dozens of events, attracted thousands to our tasting room, and have begun to distribute to major retailers.  We’ve recently expanded our operation, purchased new tanks and have nearly all of the equipment needed to produce 20,000 bottles of wine a month.“

On Feb 16th, backers will be invited to the exclusive Kickstarter Release party to help California Fruit Wine roll out their newest flavor, Pomegranate Wine. In addition, contributing to the fun, the “Bitchin’ Burgers” Food Truck will be dispensing their grass-fed gourmet meat delights.