SaltWorks' Gourmet Sea Salts are a Step Ahead of a Top Food Trend for 2009

A leader in the specialty sea salt trade, SaltWorks' gourmet sea salts are all unrefined. They retain their important trace minerals and are completely additive free. No chemicals are used or added, and no beneficial natural trace minerals are taken away.

24/03/09 The world is waking up to the pure, undiluted flavor and health benefits of all natural sea salt.

Consumers and manufacturers alike are discovering the incredible taste and purity of natural and unprocessed sea salt and it is quickly becoming the new standard in food processing and manufacturing across the board. The better taste and lack of chemical processes used in all natural sea salt attract both health-minded consumers and manufacturers all over the world.

Purely evaporated ocean water, the best natural sea salts have nothing added and nothing removed. A leader in the specialty sea salt trade, SaltWorks' gourmet sea salts are all unrefined. They retain their important trace minerals and are completely additive free. No chemicals are used or added, and no beneficial natural trace minerals are taken away.

"I can't understand why companies work so hard to perfect their products and then add refined salt. Sea salt definitely tastes better and looks great on ingredient labels too. Customers prefer sea salt in the food that they buy," a movement SaltWorks' co-owner Naomi Novotny has seen grow exponentially over the last few years. "When was the last time you saw a product with 'Now made with refined salt' on the label? Consumers know that sea salt makes everything better. 'Now made with Sea Salt' has been one of the top food trends for the last several years."

Manufacturers of soups, chips, nuts, meat, and prepared foods are all beginning the switch to sea salt, and this change has become an easy decision to make. In the past, it was more difficult for companies to formulate with sea salt, since it is typically produced by small salt farmers, which made purchasing in large quantities more complicated. SaltWorks has simplified the process by setting the standard for quality, consistency, and cleanliness and making large quantities readily available to their customers.

And not all sea salts are created equal. SaltWorks travels the world to find the cleanest oceans and partner with the best producers of natural sea salt. Every ocean source has different trace mineral composition and a unique flavor profile. Equally important is the purity of the sea water, method of evaporation and harvesting technique.

SaltWorks' CEO Mark Zoske has a vision. "One day, every single processed food will be made with sea salt. From snack foods to fast food, consumers will demand natural sea salt. I am sure that one day soon you will see McDonald's french fries made with sea salt. I can see a day when refined salt is no longer accepted as an option for salting food."

SaltWorks offers the top brands of natural sea salt.

Pure Ocean - Atlantic Sea Salt
Pacific Blue - Kosher Flake Sea Salt
Sel Mar - Mediterranean Sea Salt