Sainsbury's to Roll Out Brand Match Coupons Across UK Supermarkets

The industry-leading Sainsbury's Brand Match technology instantly calculates the cost of a customer's basket of branded grocery goods compared to the cost of the same branded basket at Asda and Tesco.

Oct 10 2011 --- Sainsbury's has announced that Sainsbury's Brand Match is to launch at its supermarkets across the UK from Wednesday 12 October. The roll-out of Sainsbury's Brand Match, which instantly gives customers a coupon to the value of the difference if their basket of grocery branded goods would have been cheaper at Asda or Tesco, including deals, follows a trial at Sainsbury's 12 supermarkets in Northern Ireland where it has been overwhelmingly well received by shoppers since its introduction.

Using independently verified price data supplied by experts BrandView, the industry-leading Sainsbury's Brand Match technology instantly calculates the cost of a customer's basket of branded grocery goods compared to the cost of the same branded basket at Asda and Tesco, even including any promotional deals that are running. If the branded grocery basket would have been cheaper at either store, shoppers will immediately receive a coupon equal to the value of the difference, depending on whether Asda or Tesco were cheapest. Customers can then simply redeem this coupon the next time they shop with Sainsbury's.

Mike Coupe, Sainsbury's Group Commercial Director, said: "The launch of Sainsbury's Brand Match across the UK represents a revolution in retail and is fantastic news for hard-pressed shoppers. We have been listening to feedback from consumers and they tell us that stretched budgets mean they are shopping around to get the best deals on the brands they love. The introduction of the Sainsbury's Brand Match ensures they will no longer need to do this.

"Unlike some of our competitors we aren't asking customers to do the hard work to check on our prices. We know shoppers don't want the hassle of having to enter different pieces of information on their computer at home before having to then print out a coupon just to check they are getting the best deal. We are so confident that our prices are competitive with Asda and Tesco that we are happy to do the legwork for our customers.

"We have always believed that our own brand food is the best of all the supermarkets but now customers can be assured that at Sainsbury's they will no longer pay more for their basket of grocery branded goods then they would at Asda and Tesco. The rollout of Sainsbury's Brand Match, combined with the recent launch of by Sainsbury's, shows our firm commitment to helping our customers Live Well For Less."

Sainsbury's Brand Match overview
•    Sainsbury's is committed to ensuring customers don't pay more for their branded grocery basket than they would at Tesco or Asda.
•    The new Sainsbury's Brand Match scheme is the only price incentive that gives the difference back to the shopper instantly as a coupon if comparable branded grocery basket is cheaper at either Asda or Tesco on the same day: no ifs, no buts, no fuss.
•    Shoppers simply need to spend £20 or more and buy at least one comparable branded grocery item to benefit from Sainsbury's Brand Match.
•    Shoppers can use multiple Sainsbury's Brand Match coupons in a single transaction as long as the coupon values are different.
•    Grocery brands that are on special promotional deals in Asda and Tesco will be included in Sainsbury's Brand Match providing the appropriate number of items are bought (e.g. to match against an Asda or Tesco buy one get one free offer you would need to have two of the same items in your basket at Sainsbury's).
•    The industry leading technology behind Sainsbury's Brand Technology reviews the prices of over 13,000 branded grocery products at Tesco and Asda overnight.
•    Coupons will be valid for 14 days from the issue date and can be redeemed in all Sainsbury's stores
•    Sainsbury's Brand Match Coupons are not issued for online orders