Safeway's Exclusive Dairy Brand Opens Public Voting in Eighth Annual Lucerne The Art of Dairy Art Contest

06 May 2013 --- Lucerne, Safeway Inc.'s exclusive dairy brand, invites the American public to vote for their favorite cow in the Eight Annual Lucerne The Art of Dairy Art Contest. Nine student finalists were chosen to compete for a $30,000 grand prize with an unconventional canvas for their legendairy designs - a life-sized fiberglass cow.

America will crown the winning artist in the contest that joins nutrition with artistic talent and ingenuity. Voting will take place on www.artofdairy.com through May 17.

Every 100,000th voter will receive a $100 Safeway gift card (up to the one millionth voter). Plus, now through May 17, people can show their love for Lucerne® on Twitter by tweeting a picture of their favorite Lucerne product to hashtag #artofdairy, along with the reason they love that product, for a chance to win one of ten $100 Safeway gift cards. More details about the giveaways and official rules can be found at www.artofdairy.com.

Since the inception of the Art of Dairy contest in 2005, Lucerne has contributed over $373,000 to schools, teachers, and students. This year, over 6,400 entries were received from schools across the country.

The Lucerne brand is proud to be committed to promoting the creative growth of young artists, supporting their talents along with underfunded art programs in schools. The Art of Dairy contest has been going strong for eight years, garnering thousands of creative, inspired design entries.