SABMiller China Joint Venture Announces Appointment of New Chairman
CR Snow was established in 1993 and entered into a joint venture with SABMiller plc in 1994. It operates more than 60 breweries on the Chinese Mainland and its flagship brand ‘Snow' is now one of the world's biggest selling beers.
10 Aug 2009 China Resources Snow Breweries Limited, SABMiller's joint venture in China with China Resources Enterprise Limited (‘CRE'), is pleased to announce the appointment of Ari Mervis as Chairman. Ari Mervis, currently managing director of SABMiller Asia, replaces Gert Goedhals with immediate effect.
Gert Goedhals was appointed chairman of CR Snow in 2004.
CR Snow was established in 1993 and entered into a joint venture with SABMiller plc in 1994. It operates more than 60 breweries on the Chinese Mainland and its flagship brand ‘Snow' is now one of the world's biggest selling beers.
In the year ended March 2009, CR Snow increased sales volumes by 7%, cementing its position as the largest brewer in China with sales of ‘Snow' up 19% to more than 60 million hectolitres.