Russian expansion: Symrise opens new liquid flavoring production line
17 Jul 2019 --- Fragrance and flavoring supplier Symrise has opened a new liquid flavoring production line at its expanded Rogovo, Russia site. This move expands the German company’s target customer group to include suppliers of sweets, dairy products and beverages, from its previous base of snack and ready meal suppliers. The production line will optimize processes by manufacturing products sequentially to prevent cross-contamination and to guarantee high purity in the final taste solution, according to the company. The plant will produce around 1,800 tons of flavorings per year, in containers ranging from 100 kilograms to 4,000 kilograms.
The regionally produced taste solutions for sweet and dairy products and beverages will be available to Russian customers and supplement the existing range of dry taste solutions for snacks and ready meals. Symrise has been active in Russia since opening its first representative office in 1995, and its Moscow application lab in 2002. Local production began in 2011 in Rogovo, which expanded to include a fifth production line in 2015. The technological factory equipment installed in the latest expansion has been sourced from Russia and other European countries.
“This investment demonstrates our commitment to the region and the country. We strongly believe in the positive development of the Russian economy,” says Stephan Schulte, Managing Director of Symrise Rogovo. “Our company got involved in the growing market early on and has successfully developed its business in Russia. Local customers have already had positive experiences with dry taste solutions from Symrise.”
The opening ceremony last week was attended by representatives from industry, politics and local dignitaries. Representatives from the German Embassy, the German Chamber of Foreign Trade and the press also took part in the ceremony.
This move comes as Symrise is looking to increase sales to between €5.5 billion (US$6.25 billion) and €6 billion (US$6.8 billion) as part of its 2025 strategy. The company is also planning to identify and enter growth opportunities in the areas of naturalness and health.
The expansion has already begun, with the company investing in a strategic partnership with US-based Califormulations LLC, a platform designed to deliver “end-to-end beverage innovation,” earlier this year. Last month, Symrise’s subsidiary, Diana Food, opened a new Canadian R&D laboratory in Quebec. The center will support a nearby facility where Diana produces nutritional ingredients for health solutions.
Edited by Katherine Durrell
