Rudy Beverage, Inc. Samples Beverage Lines
"The Kehe Foods people really know how to connect the dots and get the right people talking,'' said Drew Carver, CEO of Rudy Beverage, Inc.
07/08/06 Rudy Beverage, Inc. (RBI), a portfolio company of Global Beverage Solutions, Inc., sampled its beverage lines, the sport drink Rudy Revolution and Rudy! Rudy! Flying Colors, a lower sugar alternative to soft drinks for children, for over 2,800 Kehe Food Distributors' customers at the 2006 Kehe Show. The show was held July 29-31, 2006, at Chicago's Lakeside Center at McCormick Place.
''Rudy Beverage's newly acquired Kehe Foods agreement creates a huge opportunity to extend our presence beyond the shelves we are filling in the Northeast with the addition of the 37 state distribution networks and state-of-the-art warehousing Kehe provides,'' said Matthew Chambers, Vice President of National Accounts at Rudy Beverage, Inc.
''The people at Kehe Foods brought together all of the right elements needed to get new products on the shelves. You could really feel the synergy when the Kehe Foods, CA Fortune, and Rudy Beverage sales teams converged on the floor with the customers. I truly believe we have some great opportunities to gain market share with the Rudy Beverage lines' healthy 'never give up' image,'' said Kehe Foods Distribution brokering agent, Brian Taylor, Vice President -- Specialty Food Sales at CA Fortune & Co.
''Our reception was overwhelming. The Kehe Foods people really know how to connect the dots and get the right people talking,'' said Drew Carver, CEO of Rudy Beverage, Inc. ''It was one of the most well-planned and executed shows I've attended. Having CA Fortune & Co. working with Kehe Foods and our sales team to get Rudy! Rudy! Flying Colors and Rudy Revolution in front of customers was impressive. I am immensely pleased by these new agreements.''
