Rexam Produces Limited Edition Can for Latvian Brewer

As a leader in the beer can market in Latvia, we think the Cesu Premium beer can reflects our dedication to continuous innovation, which is key to our success.

16/10/08 Rexam has produced a limited edition can for Latvian brewer Cesu Alus using registered embossing and Illustration Impact for its Premium Beer cans.

Rexam's registered embossing technique allows customers to highlight specific details on the can, whether it be a face, logo or product name. While Illustration Impact allows photo like images to be printed on cans.

Eva Sientinsone Zatlere, chairman of the Cesu Alus Board, said: "Having used Rexam's embossing technology in the past, we were looking for a new way to promote the Cesu Premium brand and bring in new consumers. Registered embossing offered the perfect vehicle for this.

"As a leader in the beer can market in Latvia, we think the Cesu Premium beer can reflects our dedication to continuous innovation, which is key to our success."

The cans, aimed at men aged 25-40, will be available in all retail outlets for at least four months.