Rexam Helps Holsten Celebrate HSV’s 50 Years In The Bundesliga With Limited Edition Can

Rexam, Europe’s largest beverage can manufacturer, has collaborated with Holsten Pilsener to launch a new limited edition can, celebrating the German beer brand’s sponsorship of Hamburger Sportverein (HSV) football club and its 50 consecutive years in the Bundesliga.

Choosing the 50cl can, Rexam supported the whole design process to create an eye-catching can that mirrors the strip of HSV. Produced in Rexam’s Berlin plant, the can provides a memento for both fans of the Bundesliga and HSV.

Martina Meyer, Senior Brand Manager at Holsten, said: “We’ve worked with Rexam for a number of years and the team was an obvious choice for this special can. We’re delighted with the result – it celebrates our special relationship with local football club, HSV, and appeals to both fans of our beer and of football.”

The limited edition can launched earlier this year and will be sold across retailers in North and North-West Germany.