Rexam Fits All Product Ranges with 100% Invisible Pumps

Rexam Dispensing Systems has now developed its principle of total invisibility in all its pumps applied to both ball and tube.

20/10/06 Rexam today has harnessed every facet of Transparence technology and currently meets the very specific wants and needs of perfumer customers for innovative packaging. Rexam Dispensing Systems has now developed its principle of total invisibility in all its pumps applied to both ball and tube. Transparence to enhance Fragrance…

100% Transparence

- Absolute transparence is a dream come true for perfumer customers. Rexam has always worked to introduce invisibility in its product development strategy; and making all dispensers to put fragrance as discreet as possible, and placing nothing but fragrance in the front line.
- Transparence lies at the core of the technological innovations developed by Rexam and today forms the most comprehensive product offering in the market:
- For almost 10 years, Rexam has been replacing the traditional metal ball in its pump motors with totally neutral and invisible glass balls.
- The new invisible dip-tube from Rexam, exclusively previewed at the New York Luxe Pack Trade Show in April of this year, is a new step towards invisibility. This new-age tube meets the light refraction index optical properties that make it virtually undetectable when in contact with fragrance. A dip-tube that combines functionality with beauty.
- Transparence which today has been extended to Rexam's full range of pumps: the invisible dip-tube is now available for each and every range of fragrance pump (SP6, SP7, SP8, LPP & SLPP).

100% Satisfaction

- Satisfaction for the creators of fragrance who can now work with clear space free of any restraint. With total neutrality, Rexam gives a free rein to the imagination of pioneers in new perfume trends.
- Satisfaction for customer communication: only users see the product and message. The transparence naturally and totally integrates customer image, and the advertising message is given greater impact. Transparence highlights not only the content but also the container.

The total transparence of dispensing systems "is today the dream product, right there in your hand," said Séverine Bourguignat-Chalchat, Fragrance Marketing Manager with Rexam Dispensing Systems. "A magic dimension, which delivers significant beauty input to the pure and sophisticated world of fragrance."

Technical Data

The invisible dip-tube can be fitted to all pump motors SP6, SP7, SP8, LPP and SLPP and so offers any number of options for:

- Dosing: from 80 mcl to 140 mcl
- Neck diameters: FEA 13, 15, 17, 18, 20-