Rexam First to Launch Thermochromic Printed Ends and Photochromic Ink
15 May 2013 --- In a move that continues to strengthen its position as an innovator in its field, Rexam, one of the leading global beverage can makers, is proud to announce the official launch of Thermochromic printed ends and Photochromic ink.
Rexam is the first in the market to offer Thermochromic printed ends to its customers. Available to brands in 12 different colours and on 200 and 202 ends, Thermochromic ink changes colour indicating the can is perfectly chilled and ready for consumption. The thermochromic indicator is highly visible to consumers whilst the can is stored in the fridge door or horizontally on the shelf.
As with Thermochromic printed ends, Photochromic ink is another Rexam innovation adding value for the customer, and driving greater interaction between brand and the end consumer. A white transparent ink that reacts and changes colour outdoors when exposed to natural daylight, the finish is available on Rexam’s complete beverage can range.
Marianne Freund, Rexam’s Innovation and NPD Manager, says of the developments: “These two new innovations will keep our customers at the forefront of can design, tapping into a trend that focuses on interactivity between the consumer, the drinking occasion and the brand.
The launch of Photochromic ink is well timed at the start of summer for brands that associate themselves with the outdoors, be it with al fresco dining, music festivals or sporting occasions. Whilst the development of Thermochromic printed ends takes can design and thermochromic indication to a new level.”
