Relaunch for McCoy's Tortillas Range
The tortillas sector is worth £100m and growing at 4%. Men are the main consumers of tortillas handypacks and are driving the growth. The launch of McCoy’s Tortillas is set to add incremental growth to the category by £1m RSV.
01/05/08 McCoy’s Tortillas come in two hunger busting flavours – Hot Chilli and Nacho Cheese.
McCoy’s are already the premier ‘man’ snack, and the addition of the new ridged Tortilla flavour selection will cement the brands' position as the snack to turn to when you are in need of a satisfying, fuller flavour crisp! These 50g handypacks have a MRRP of 46p.
The tortillas sector is worth £100m and growing at 4%. Men are the main consumers of tortillas handypacks and are driving the growth. The launch of McCoy’s Tortillas is set to add incremental growth to the category by £1m RSV.
Nick Stuart, Commercial Manager at UBUK, comments: “McCoy’s Tortillas offer a quality, ridged tortilla packed with extra crunch and fantastic flavours. The range will be available in June so retailers should stock up to take advantage of customers who are looking for tasty snacks for barbeques and while watching the European Football championships. ”
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