04 Oct 2022 --- With regenerative agriculture gaining speed across the food sector, Nescafé, Nestlé’s largest coffee brand, is ramping up efforts to support farmers along its supply chain transition to this practice. As part of its Nescafé Plan 2030, the FMCG giant is extending training, technical assistance and high-yielding coffee plantlets to farmers. The brand is investing over one billion Swiss francs (US$1.01 billion) by 2030 in the Nescafé Plan 2030, which also comprises moves to mitigate greenhouse gas emissions.