Reed's Inc. Plans to Launch New Diet Soda for Virgil's Brand in the Second Quarter of 2007
The new product launch will include diet versions of Virgil's Cream Soda, Black Cherry Cream Soda and Root Beer sweetened with Splenda.
29/03/07 Reed's, Inc. announced that it plans to launch new diet versions of the Company's Virgil's Root Beer and Cream Sodas in the second quarter of 2007.
Chris Reed, Founder and CEO of Reed's stated, "We are extremely excited to announce the addition of the diet soda line for the Virgil's brand. The addition of the diet line to our product portfolio will allow us to reach a larger audience, further expand our distribution network and drive top line growth for 2007 and beyond."
The new product launch will include diet versions of Virgil's Cream Soda, Black Cherry Cream Soda and Root Beer sweetened with Splenda. The product will be distributed through mainstream supermarkets and warehouse clubs such as Costco Wholesale Corp.
