24 Oct 2019 --- Plant-based meat alternatives represent one of the most potent dietary shifts today and flavor giant Givaudan is underscoring the potential of plant-based proteins as it seeks to “redefine the meat category.” For Flavio Garofalo, Global Category Director for Savoury Flavours at Givaudan, showcasing plant proteins at the center of the plate doesn’t necessarily mean mimicking meat. Instead, it’s about “thinking creatively and designing culinary dishes that inspire the tastes,” he tells FoodIngredientsFirst at the Givaudan Chef’s Council event in London.