Record Sales for EHL

Demand for the blend has increased by 35% within the last year, due to the rise in the number of food allergy sufferers in the UK and more stringent regulations within the food industry.

Aug 11 2011 --- EHL Ingredients, a leading importer, blender and packer of food ingredients from around the world, has recorded a sharp increase in sales of its allergen-free curry powder blend. Demand for the blend has increased by 35% within the last year, due to the rise in the number of food allergy sufferers in the UK and more stringent regulations within the food industry

EHL’s allergen-free curry powder does not contain mustard – the fourth most common food allergen in the UK- or celery, which can also cause a reaction in a minority of people. It is composed of a unique blend of spices and seasoning, and comes in medium and hot varieties, depending on customer requirements. Plus, the blend does not contain salt, making it ideal for low-salt foods too.

The blend is aimed at food manufacturers, supplying curries as ready meals to retailers. It is also available in bulk to wholesalers and packers and can be added to curries made in restaurants and pubs and even in the home.

Over half a million adults in the UK have a food allergy with the most common allergens being eggs, peanuts and milk. Many curry powder blends contain mustard, which can provoke severe allergic reactions, such as anaphylactic shock. EHL Ingredients’ blend is rigorously controlled to ensure it is free from both mustard and celery which can cause potentially fatal reactions in sufferers.

Although it has been a requirement for allergens to be segregated in food production facilities to avoid cross-contamination for some years now, it was the Food Labelling Change in September 2010 which put UK retailers at the forefront of providing the maximum possible nutritional information on labels in the clearest possible way. The responsibility of providing clear accurate information concerning product content has inevitably been passed onto raw ingredient suppliers.

Additionally, as consumers become increasingly aware of the relationship between food and health, demand for low-salt, organic and allergen-free products has soared. In order to gain bigger shares of the market, supermarkets and their suppliers have introduced more and more allergen-free products, requiring a growing number of allergen-free ingredients in order to produce them.

Tasneem Backhouse, sales director at EHL Ingredients says: “We developed our allergen-free curry powder following demand from customers in the food manufacturing sector and in the last year sales have been phenomenal. Many companies have now started producing allergen-free foods for both children and adults to enjoy and our curry powder is ideal for curry fans of all ages. Our blend is produced on a specialist line, adhering to the strictest quality and safety controls so customers can be reassured that the product is completely allergen-free.  What’s more, the curry powder is expertly blended with top of the range ingredients that will produce great tasting curries.”