Radegast will Introduce Practical 1.5 Litre Plastic Bottle

Radegast is introducing plastic bottles at the time of rising popularity of this type of packaging on the market. "The message from consumers is clear. Plastic bottles for their beers are a must.

Sep 12 2011 --- The best-selling Moravian beer will be available in new packaging from August 30. Among beer lovers, more and more preferred plastic bottles will be added to traditional glass bottles and cans. A new 1.5 litre bottle of light draft beer Radegast Original will find its use especially during nature trips. Here, they prove their unique quality by their ability to better preserve the beer temperature and their resistance against breaking.

Radegast is introducing plastic bottles at the time of rising popularity of this type of packaging on the market. "The message from consumers is clear. Plastic bottles for their beers are a must. To us, the most important thing is to offer the great taste of our beer to the widest spectrum of consumers, and the plastic bottle will help us to do so," said Ivo Kanák, manager of Radegast brewery, explaining the main motive behind the move.

The consumers will appreciate the new 1.5 litre packaging especially outdoors. Thanks to its resilient design, it easily withstands the impact of a stone, or falling from a backpack to the ground. Its other advantages are the possibility of gradual enjoyment of beer and the possibility to tightly close the bottle after each sip.

The shape and the design of the new bottle were created specifically for Radegast, and it even displays the face of this heathen god himself. Much attention has been paid to practical aspects of the design such as its ergonomic shape supporting easy manipulation, and its height and width designed for optimal storage capability.

Distribution of Radegast beer in plastic bottles will start on August 30. In just a few days it will be available in most of the stores where people normally buy their Radegast beer.