Quaker Expands Ready-To-Eat Cereal Range with Oat Crisp

The new Chocolate flavour Oat Crisp contains delicious chocolate curls making it the perfect purchase for consumers looking for a great tasting healthy start to their day.

02/07/08 With 30% less sugar than the leading competitor brand, retailers can now capitalise on the demands of health conscious chocolate lovers looking to indulge with a clear conscience!

The new Chocolate flavour Oat Crisp contains delicious chocolate curls making it the perfect purchase for consumers looking for a great tasting healthy start to their day.

With Quaker Original Oat Crisp already available in the UK, the launch of Chocolate Oat Crisp will further strengthen the brand’s offerings and drive greater profit opportunities.

Hayley Stringfellow, Quaker Marketing Manager, comments: “Quaker Original Oat Crisp is performing really well in the UK. Launching Chocolate Oat Crisp will enable Quaker to further build on this success by capitalising on the trend for healthy yet delicious breakfast cereals.”

The ready-to-eat breakfast cereals market, currently worth £1.25bn, is seeing an increasing number of consumers buying into the cholesterol-lowering properties of oat-based cereals and new Chocolate flavour Oat Crisp provides a unique opportunity for retailers to profit from this growing market.

New packaging clearly communicates the health benefits of Oat Crisp over other leading cereal brands to consumers.

The crunchy oat squares contain over 70% wholegrain, making them low in fat and high in fibre. Original Oat Crisp contains 40% less sugar and Chocolate flavour Oat Crisp contains 30% less sugar than the current leading diet brand.

Oat Crisp cereal presents the added benefit of keeping consumers satisfied until lunchtime due to the slow release of energy from the oats which reduces the temptation to snack at midday.