Pyure Brands Launches New PyureOrganic Line of Organic-Certified Stevia Extracts

“We are focused on the next generation of stevia and the advancements made in the PyureOrganic line will be applied around the world as Pyure Brands continues to provide all-natural, zero-calorie solutions for the food and beverage industry,” said Adam Gordon, Vice President of Pyure Brands.

Oct 15 2010 --- Pyure Brands, LLC, a leading supplier of high purity stevia extracts, blends and retail products, announces the launch of PyureOrganic, a revolutionary new line extension of organic-certified stevia extracts. In addition to Pyure Brands’ existing portfolio of stevia products, the PyureOrganic series will offer an organic stevia solution to food and beverage manufacturers globally.

Pyure Brands is the first North American-based FDA GRAS stevia supplier to offer organic-certified stevia extract. Pyure Brands received FDA GRAS status earlier this year when the US Food and Drug Administration (FDA) supported the conclusion of an independent expert panel of toxicologists that Pyure Brands stevia is GRAS (Generally Recognized as Safe). Official organic certification came from the internationally recognized firm, Quality Assurance International.

Benjamin Fleischer, CEO of Pyure Brands stated, “The PyureOrganic series was designed to offer a more flexible array of stevia solutions that this industry has never seen before. Pyure Brands now has the most complete, highest purity stevia offerings available anywhere in the marketplace.”

The PyureOrganic product line will be available for the food, beverage, nutraceutical and pharmaceutical sectors. It is ideally suited for applications in need of an organic solution to sugar and artificial sweeteners.

“We are focused on the next generation of stevia and the advancements made in the PyureOrganic line will be applied around the world as Pyure Brands continues to provide all-natural, zero-calorie solutions for the food and beverage industry,” said Adam Gordon, Vice President of Pyure Brands.

The new product line will be available January 2011 while customer sampling for trial testing will be available starting November 2010.

Additionally, Pyure Brands Retail Division will be launching the first organic-certified stevia tabletop sweetener line; expected to be available first quarter 2011.