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Pushing for Sustainability with a Social Impact

June 2020
--- In the last few years, the vanilla industry has been put under stress as vanilla prices hit upwards of US$600 per kg and disputes over the quality of beans have ensued. As a consequence of rising prices and questionable quality, due to early picking and improper storage, the use of real vanilla has been cut by nearly 50% compared to that from a decade ago. Today, the market is around 2,000 tons worldwide and in response to market volatility, many in the industry have reverted to a product called natural vanilla flavor with other natural flavors.
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